Scott has had a diverse career.
From a minister…
to shipping cars purchased online…
to a bounce house/waterslide business…
he’s experienced in many fields.
He became the top user and most knowledgeable about one of his favorite online products.
When gas prices hit the roof, the owner of the company brought him onboard full time.
He helped drive their blog to among the very top social media blogs.
He co-authored the Facebook All-In-One book for the famous “Dummies” series.
In January of 2017, he came on board at Agora Pulse to start the Social Media Lab.
They get to the bottom of social media tactics and strategies…
taking on gurus and “best practice”advice all over the interwebs.
Today, Scott is bringing what they have found here…
to the McMethod Email Marketing Podcast.
Are you committing these social media SINS?

In this episode, you’ll discover:

* Will using a LinkedIn hastag get you more impressions? Scott put it to the test.
* How to figure out exactly where your audience hangs out.
* Scott destroys what Instagram goo-roos have been teaching for year? Have you been a victim of this advice?
* Compelling data from Scott’;s (former) bounce house/inflatables business.
* The social media success story of Gerald and the Colossus pizza.

Mentioned:

* Agora Pulse Social Media Lab
* Social Media Lab Podcast
* Scott Ayres on Facebook
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, we’re back for another edition of the podcast I’m David Allan – it’s probably been a while like you’re
listening to this I won’t get into that right away but today we got an exciting guest who’s gonna talk a lot about social media his name is Scott Ayers from the social media lab and the parent company Agora pulse Scott welcome to the show.
Scott Ayres: Hey thanks for having me on.
David Allan: Yeah I think this is gonna be exciting because
as people will find out it’s been a little hiatus here for the – you know
marketing podcast and we’re getting back at her and you’re the first guest to sort of restart things post summer and so maybe let’s give a little your backstory. How did you get into social media and sort of you know take us – take us up to where you’re at now.
Scott Ayres: Man, it depends on where we start I think when social media first came out back and held myspace days I was addicted to MySpace and then from a business perspective you know I I guess this was probably on a 2007 2008 I started working in the auto transport business I moved cars for a living mainly like people who bought in sold cars on eBay or auctions and stuff and a guy named Gary Remy who I still remember I lived in Houston at the time he came in our office was hoping it was the SEO and stuff he’s like hey you guys got to sign up for this site called LinkedIn and we’re like what is that and he’s like sign up for and you get tons of customers from it you just got to connect with people and so I sign it for LinkedIn and sure enough I got addicted to it I mean this is so cool because iPhone I can talk to people and I can get a lot of business from I saw the business value...