I conducted this interview with Erik back in November of 2016.
Intended to release it under the Takeover Tuesday banner, I held it back when I came over to the McMethod.
It is a very important episode and one every entrepreneur should listen to.
A great many of you will have experienced exactly what Erik speaks of.
The “secret sadness”.
He has had this particular “sadness” inflict itself on his life three times.
Each of these events spiked with a “harajuku” moment.
A realization which said he could not move further down the path.
Erik admits much of this is painful to state.
Vulnerability is not seen as an admirable business trait.
By talking about this though it will shift into the open.
Freeing others to talk about it too.
What impact does this have on your life?
Your family?
Your clients?
Erik goes into painstaking detail about this most intimate subject.
This is a superb episode.

In this episode, you’ll discover:

* The stunning “kids and I will be homeless” email he woke up to one morning.
* The truth behind the 5 options you have of dealing with your “harajuku” moment.
* A little-known secret can steer you through these type of events with confidence.
* How to avoid falling into the “prostitutes, drugs and alcohol” scenarios.
* The “seat-belt” moment which instigated Erik losing 60 pounds.

Mentioned:

* Stafford Marketing
* Erik Stafford on Facebook
* Erik Stafford’s blog
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody today on the show we have Eric Stafford. I think I first heard about Eric from buddy of mine
Colin Theriot, and you guys are good buddies Eric?
Erik Stafford: We are. I’ve known Colin for a number of years he’s a very good dude.
David Allan: Now you come from an advertising and design background you’ve won a bunch of awards and you’ve been a serial
entrepreneur, product creator and soforth lending your expertise to multiple businesses over time how did you get into the, you know, the advertising world and maybe take us through your sort of
superhero origin story about how you got into all this.
Erik Stafford: No sure absolutely so on you know I guess you could probably say gave that my life has been a series of realizations and moments where I just you know sort of was like well this just isn’t gonna cut it anymore and I’m not sure if you could say that’s true about everyone but I think that’s probably true about most people I thinkmost people you know when they look back on their life with a critical eye they can kind of see where they had these very specific moments where they just decided look something’s got to change
right and I know that I’m a marketing wonk so I read a lot of books I know that Malcolm Gladwell called this a Harajuku moment. A moment… a defining moment right? And I think Tim Ferriss may
have had stolen that from him and used it and what his folks as well but the first one that I can think of specifically as it relates to busines was you know I had two young kids and we had built a very successful advertising agency here in Southwest Florida but I
was working 80-hour weeks and I just you know I ju...