eCommerce Deep Dive
Latest Episodes
Integrating PR & Comms with eCommerce with Kris McDermott
In episode 11 John talks with Kris McDermott, Director of Shopper Marketing at Kimberly-Clark, about how to successfully integrate PR and communications with eCommerce. The two discuss the dynamic and ever-evolving nature of influencers in eCommerce and .
The Making of Igloo's COVID-19 Marketing Strategy with Brian Garofalow
"Everybody's got a plan until you get punched in the mouth."In Episode 10, John talks with Brian Garofalow, VP of Marketing and eCommerce at Igloo, about their overnight pivot in response to COVID-19. With everything on the line, Igloo took 3 days to go..
How Your Brand Can Grow With Walmart.com with Ross Cully
In Episode 9, John is joined by special guest Ross Cully. He is the Co-founder and CEO of Harvest Group, a digital commerce agency with a focus on Walmart and Kroger. The two discuss new developments in Walmart.com's advertising platform as well as the e.
Digital Messaging and Brand Strategy During a Pandemic with Steve Weiss
On episode 8, John speaks with Steve Weiss, Founder & CEO of MuteSix. Their conversation explores the changing landscape of DTC eCommerce marketing due to COVID-19. They talk about how consumer ideology has shifted from aspirational to survival and how b.
Building Your DTC eCommerce Strategy with Jordan Brannon
Jordan Brannon is President and COO of Coalition Technologies, the leading e-commerce digital marketing agency for small and mid-sized businesses. For the last 10 years Jordan has helped hundreds of companies find success with online sales and lead gener.
New Retail and the Unification of eCommerce with Michael Zakkour
In Episode 6, John speaks with author and eCommerce thought leader Michael Zakkour. Their fascinating conversation centers around "New Retail," a futuristic model of commerce that Michael writes about in his book, "The New Retail Revolution". Michael des.
Channel Management and Brand Protection with Daren Garcia
In Episode 5, John dives into online channel management with Daren Garcia, partner at Vorys eControl Team. With years of legal experience defending brands online, Daren shares his inside view of what brands constantly get wrong. The two then discuss a be.
Amazon, COVID-19, and the Future of Social Commerce with Rick Watson
In Episode 4 of eCommerce Deep Dive, John talks shop with Rick Watson, Founder and CEO of RMW Commerce Consulting. With COVID-19 shaking up the eCommerce landscape, John and Rick discuss the rise of social commerce through platforms like Facebook and Ins.
The Rise of Online Grocery During COVID-19 with Dave Juron from Dietz & Watson
In Episode 3, John and special guest Dave Juron discuss the rise of online grocery shopping in the midst of the COVID-19 pandemic. Dave is the eCommerce Director for Dietz and Watson and a food industry expert. Their conversation explores the sudden cons.
The Impact of Coronavirus on eCommerce with Michael Krakaris from Deliverr
In Episode 2, John sits down with Michael Krakaris, esteemed co-founder of Deliverr. Michael has been featured in Forbes and Inc "30 under 30" and offers perspective at scale for the impact of coronavirus on eCommerce. The two discuss unprecedented shift.