Steve McKee is the co-founder of McKee Wallwork, a nationally recognized marketing advisory firm. McKee Wallwork specializes in turnarounds of Stalled, Stuck, and Stale companies. In today’s show Steve unveils the four factors that lead to business failure and the essential ingredients to effectively navigate business turns.

Steve is the author of the groundbreaking book on change management, “TURNS: Where Business is Won and Lost.” His company made the Inc. 500 list of the fastest growing private companies in America and twice won the prestigious Effie Award for marketing effectiveness. Listen today as Dr. Karen explores the results of Steve McKee’s Inc. 500 research project, his personal and business journey, and the implications for executives who choose to be successful today.

Contact Steve at SteveMcKee.com