Let's talk about how we're getting leads for free. So you don't have to buy ads, you don't have to pay for leads, it just takes a little bit of time to do some outreach. We're seeing 10 to 30% conversion rates from outreach to calls. So, generally speaking, a cold outreach campaign has about a 1% conversion rate, and this is at least 10 times better than that! So, let's go through all three steps...

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