Digital Marketing 4FP (for Certified Financial Planner Professionals)
E21 | Moving Beyond AUM and finding HENRYs (part 1)
The way millennials save is very different than their parents. Often a young CFP® Pro's ideal client is a HENRY (High Earner Not Rich Yet), but where are they?
Sophia shares how she finds clients without relying on AUM and how she provides a ton more value than just reallocating their 401k.