Digital Marketing 4FP (for Certified Financial Planner Professionals)

Digital Marketing 4FP (for Certified Financial Planner Professionals)


E21 | Moving Beyond AUM and finding HENRYs (part 1)

October 25, 2017

The way millennials save is very different than their parents. Often a young CFP® Pro's ideal client is a HENRY (High Earner Not Rich Yet), but where are they?

Sophia shares how she finds clients without relying on AUM and how she provides a ton more value than just reallocating their 401k.