The DIY Artist Route Podcast
3 Ways To Growth Hack Music Success With Jon Nastor
Every now and then the “recommended” notification on Twitter will suggest someone to you who is actually a good fit. A few months back, the recommendation was for Jon Nastor. After looking at his profile and seeing that he’s a drummer, and entrepreneur, and an author, I had to see what this guy was about.
That led to an exploration of his site, diving into his podcast and realizing that he and I share a lot in common. We both love punk rock, both play drums (him far more successfully than I). We both have working in the music and entrepreneurial space for a while. We have also had excellent conversations with some of the same people on our podcasts like Tom Giles, Kevin Kelly (episode coming soon), and Seth Godin. I knew I had to talk to this dude.
Jon is a great conversationalist, and a truly comfortable person to engage with. He was gracious in extending the conversational love to me in letting me join him on Hack The Entrepreneur Podcast shortly after we talked. Listen to our chat on his podcast here.
His insights into what success actually means, how to combine our passion and our freedom to do what we want, and what growth actually is are spot on.
I highly recommend his book Hack The Entrepreneur, the book and the podcast. It’s insights into what real growth professionals like the individuals mentioned earlier and several others give to show the way forward.
Episode 26 with Jon Nastor Show Notes
Jon gives a Cliff Notes definition of “Growth Hacking” for musicians in first 10 minutes of conversation.
You don’t have to have a ton of experience before starting out. If you want to do something do it. It’s how Jon created his podcast and wrote his book. The backstory and his insights are perfect for helping you get started.
We talk about how annoying auto-DM messages and auto-responders are when first making new contacts with people on social media. This is particularly insightful for musicians who do this on Twitter. What Jon says about this is how most professionals in media and with an influential audience feels if you auto-DM them right out of the gate.
We cheer for the underdog in the story but we tell other people we’re the giant. Why that is and how that hurts us about 3/4 into the podcast.
Jon Nastor Podcast Quotes
“Do work that matters. What matters to me might not matter to you. But it’s worth talking about.”
“I like my businesses like I like my music: fast and independent.”
“If you have an idea and you put it onto paper, and then in a digital format, and put it out to the world, that is entrepreneurship.”
“We all go against Goliath in real time, and cheer for David, but then we try to pretend to be Goliath in what we do. Then we lose that personal connection. Everything I write and everything I say is for 1 person. If I treat them well enough there will be that connection personally.”
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Sponsor For This Podcast Piece:
Bandzoogle: Bandzoogle gives you all the resources you need to do everything necessary for success with your music online. You can sell your tracks, merch, and bonuses, build your email list, and more all from your own domain (instead of what bandcamp and similar sites have). PLUS, use the promo code “DIYpod” to get 15% off anything on the site.