Destination Marketing Podcast
Latest Episodes
297: Why Visit Idaho is Prioritizing Content Creation
Adam is on the road again, this time at the Idaho Conference on Recreation and Tourism. He is joined by Andrea Rayburn and Jeremy Chase with the Idaho Department of Commerce to talk about how Visit Idaho is utilizing content to amplify its marketing reach
296: The State of The Tourism Industry
Adam continues his conversation with the Utah Tourism Collective in this weeks episode of the Destination Marketing Podcast, diving into some of the things that will have a major impact on tourism this year. They discuss how AI has changed the world and
295: What’s New in Destination Marketing 2024: Updates from Zartico, Relic, Ripe, and Spontigo
In this episode of The Destination Marketing Podcast, Adam joins together with three other members of the Utah Tourism Collective: Darren Dunn from Zartico, Jason Linder from Ripe, and Lauren Neeleman from Spontigo. They each provide an update on their or
294: 2024 Resolutions for Destination Marketers
With the rise of AI and the importance of owning an audience changing the game as we head into 2024, Adam shares his top resolutions to help destination marketers be successful in the year ahead. He advises all to create high-quality content and utilize t
293: Driving Innovation with Shawn Kanungo
In our last episode of 2023, Adam welcomes globally recognized innovation strategist and bestselling author Shawn Kanungo to the show. Shawn emphasizes that innovation is not solely about technology but involves thinking differently and reframing problems
292: Maximizing the Impact of Your Tourism Assets with Kristi Baughman
In this episode of The Destination Marketing Podcast, Adam takes the show on the road to the Idaho Conference on Recreation and Tourism. Kristi Baughman, marketing consultant at Yellowstone Teton Territory, joins Adam to talk about what it’s like marketin
291: Why Podcasting Has Been a Game Changer with Robb Wells
In this episode of the Destination Marketing Podcast, Rob Wells is back to talk about how The Inner Coastal Podcast has changed the game for his destination, Beaufort, South Carolina. They discuss how he’s utilized the podcast content for various function
290: Sustainable Marketing Strategies for DMOs with Jared Price
On this week's episode of The Destination Marketing Podcast, Adam sits down with JP, the Director of Business Development at Relic. They dive deep into the current state of the destination marketing atmosphere and discuss why a paid media strategy may not
289: Creating an Amazing Visitor Experience: An Inside Look at Nemacolin
Whether you wake up to the roar of a lion in the morning or enjoy the serenity of the golf course, the visitor experience at Nemacolin is unmatched. On todays episode of the show, Adam talks with Christopher Baran, VP of sales and marketing, and Trey Mat
288: If You Build It, They Will Come: Discussing Tourism Infrastructure with Lee Adamson
In this episode of The Destination Marketing Podcast, Adam talks with Lee Adamson, executive director of a destination close to home, Explore Utah Valley. Home to not only Relic but also beautiful mountains, top-tier sports facilities, and a rapidly expan