Destination Marketing Podcast

Destination Marketing Podcast


Latest Episodes

297: Why Visit Idaho is Prioritizing Content Creation
January 23, 2024

Adam is on the road again, this time at the Idaho Conference on Recreation and Tourism. He is joined by Andrea Rayburn and Jeremy Chase with the Idaho Department of Commerce to talk about how Visit Idaho is utilizing content to amplify its marketing reach

296: The State of The Tourism Industry
January 16, 2024

Adam continues his conversation with the Utah Tourism Collective in this weeks episode of the Destination Marketing Podcast, diving into some of the things that will have a major impact on tourism this year. They discuss how AI has changed the world and

295: What’s New in Destination Marketing 2024: Updates from Zartico, Relic, Ripe, and Spontigo
January 09, 2024

In this episode of The Destination Marketing Podcast, Adam joins together with three other members of the Utah Tourism Collective: Darren Dunn from Zartico, Jason Linder from Ripe, and Lauren Neeleman from Spontigo. They each provide an update on their or

294: 2024 Resolutions for Destination Marketers
January 01, 2024

With the rise of AI and the importance of owning an audience changing the game as we head into 2024, Adam shares his top resolutions to help destination marketers be successful in the year ahead. He advises all to create high-quality content and utilize t

293: Driving Innovation with Shawn Kanungo
December 26, 2023

In our last episode of 2023, Adam welcomes globally recognized innovation strategist and bestselling author Shawn Kanungo to the show. Shawn emphasizes that innovation is not solely about technology but involves thinking differently and reframing problems

292: Maximizing the Impact of Your Tourism Assets with Kristi Baughman
December 19, 2023

In this episode of The Destination Marketing Podcast, Adam takes the show on the road to the Idaho Conference on Recreation and Tourism. Kristi Baughman, marketing consultant at Yellowstone Teton Territory, joins Adam to talk about what it’s like marketin

291: Why Podcasting Has Been a Game Changer with Robb Wells
December 12, 2023

In this episode of the Destination Marketing Podcast, Rob Wells is back to talk about how The Inner Coastal Podcast has changed the game for his destination, Beaufort, South Carolina. They discuss how he’s utilized the podcast content for various function

290: Sustainable Marketing Strategies for DMOs with Jared Price
December 08, 2023

On this week's episode of The Destination Marketing Podcast, Adam sits down with JP, the Director of Business Development at Relic. They dive deep into the current state of the destination marketing atmosphere and discuss why a paid media strategy may not

289: Creating an Amazing Visitor Experience: An Inside Look at Nemacolin
December 05, 2023

Whether you wake up to the roar of a lion in the morning or enjoy the serenity of the golf course, the visitor experience at Nemacolin is unmatched. On todays episode of the show, Adam talks with Christopher Baran, VP of sales and marketing, and Trey Mat

288: If You Build It, They Will Come: Discussing Tourism Infrastructure with Lee Adamson
November 28, 2023

In this episode of The Destination Marketing Podcast, Adam talks with Lee Adamson, executive director of a destination close to home, Explore Utah Valley. Home to not only Relic but also beautiful mountains, top-tier sports facilities, and a rapidly expan