Decoding the Customer

Decoding the Customer


Latest Episodes

Digital customer experience will change the way we bank: interview with Luisa Mazinter – E43
July 05, 2019

CMO of TymeBank, Luisa Mazinter shares insights on how her organization is shaking up consumer banking. Luisa and show host, Julia Ahlfeldt discuss how TymeBank is looking at customer needs differently, what it means to build a value proposition that a...

Closing the customer feedback loop: CX Mini Masterclass – E42
May 30, 2019

This CX Mini Masterclass explains what it means to close the customer feedback loop. Show host and customer experience expert, Julia Ahlfeldt, shares strategies for closing the loop and teaches you how this can augment your VOC program and fortify rela...

Employees are your VOC secret weapon: CX Mini Masterclass – E41
May 23, 2019

This CX Mini Masterclass explains how to leverage employees to bolster your VOC (Voice of Customer) efforts. Employees often have a unique perspective into the lives and experiences of customers. Show host and customer experience expert,

Bring customer insight to life through personas: CX Mini Masterclass – E40
May 16, 2019

          This CX Mini Masterclass explains how to put your Voice of Customer (VOC) insights to work through personas. Show host and customer experience expert, Julia Ahlfeldt, teaches listeners how to build a persona and shares ideas on...

Understanding Voice of Customer: CX Mini Masterclass – E39
May 09, 2019

This CX Mini Masterclass explains the Voice of Customer (VOC), how this differs from CX metrics and measures and why understanding customers is key to business success. Show host and customer experience expert, Julia Ahlfeldt,

Delivering luxury customer experience in the safari industry: interview with Troy Smith – E38
May 02, 2019

Troy Smith, the owner and managing director of True Africa, shares his perspective on understanding customer needs and delivering compelling experiences to upmarket customers in the safari travel industry. Troy sheds light on the reality of delivering ...

Customer experience culture starts with hiring: CX Mini Masterclass – E37
April 25, 2019

      This CX Mini Masterclass explains how an organization's recruiting practices set the stage for its customer experience culture. Show host and customer experience expert, Julia Ahlfeldt, shares ideas and practical tips on how to align...

Customer Strategy vs. business risk: CX Mini Masterclass – E36
April 18, 2019

This CX Mini Masterclass explains investigates how to find the balance between mitigating business risk without derailing your customer strategy. Show host and customer experience expert, Julia Ahlfeldt, takes you through a practical approach for evalu...

Customer Service without subservience: CX Mini Masterclass – E35
April 11, 2019

This CX Mini Masterclass explains how to fortify your organization's service culture through the concept of customer service without subservience. Show host and customer experience expert, Julia Ahlfeldt, explains this concept and its role in helping o...

Insight on emerging consumer experience trends: interview with Ilenia Vidili – E34
April 04, 2019

Ilenia Vidili, founder of the Smarter Crew, shares her insights on emerging consumer trends, including how mobile devices are transforming customer journeys, the importance of experience personalization and the role of tech in experience innovation.