GIS is a technology with a powerful set of tools that many companies are using to get a better grasp on their data. New insights can lead to improved strategy and operational tactics, even in mature industries like retail, real estate, an

Marketers are looking to get the right message in front of the right person at the right time—and use data to do it. What if you had a suite of software that did all the heavy lifting, from data quality to campaign execution? That’s

It's popular in today's big data hype cycle to focus on newer forms of data like user behavior data from websites and sentiment data from social media. - But Shep Parke, the managing principal of markets and strategy at GrowthOps,

Robert Kosara, a visual analysis researcher at Tableau Software, argues that if you want to learn how to tell stories with data, look at the Web. If you examine the right projects, you will find a classroom full of useful exhibits that

David Meerman Scott has a wakeup call for marketers’ traditional way of approaching customers and campaigns designed to reach them: Stop working so much on the future. Instead, focus on the now. Scott, a marketing strategist and author of several Read ...

The promise of data-driven marketing has two parts: different data sources and analytics will bring a better understanding of your target audience, and marketers will know how to get the right message about a product in front of the right person at the ri

When SugarCRM recently held a conference for its developers, partners, and customers, the Cupertino, Calif.-based software company was gratified to see tweets from attendees about "four quick CRM takeaways from #SugarCon" or "looking forw

Nearly two years after the Institute for Operations Research and the Management Sciences decided the field of data analytics needed a set of standards, 17 people earlier this month became the first to earn the INFORMS Certified Analytics Pr

CAMBRIDGE, Mass.—Todd Mostak had a turbulent experience with trying to process and plot tweets during the Arab Spring for his master's thesis for the Center for Middle Eastern Studies at Harvard. So while taking a course on databases at MIT, he creat

In a recent meeting with roughly 100 CIOs and other IT executives of Global 2000 companies, the topic of data scientists came up. Everyone seemed to be looking for data scientists, and everyone agreed that finding talent was tough, a conc