How good are the references given to me by salespeople themselves?

Of course, they would pick references that would give them positive information about them…

If possible, I would get sources outside of their spheres of influence.

Today's episode of Daily Burst of Inspiration reading "New Sales Simplified" by Mike Weinberg, References, and all the sales weapons in the arsenal.

A stockpile of available weapons to launch a new business sales attack.

Our role is simply to fire them, when appropriate, to help advance the sales effort.

Sales StoryNetworkingSocial MediaEmailProactive Telephone CallVoicemailTraditional Printed Marketing MaterialsDigital Marketing Tools: Blogs, Podcasts, Online VideosWhite papers and Industry ExpertsThe Initial Face-to-Face Sales CallProbing QuestionsCase StudiesSamples and DemosTrade ShowsFacility ToursTeam SellingEntertainmentPresentationsProposalsReferences

Which of these weapons are most applicable for your own new business sales initiative?

Which few weapons, if mastered, could most dramatically improve your effectiveness?