Don't kill yourself to be unique!

Be functional - before doing extraordinary stuff.

Sometimes the most useful item may not be the most expensive.

Today's episode of Daily Burst of Inspiration reading "New Sales Simplified" by Mike Weinberg, we talk about Trade Shows as part of the sales weapon in the arsenal.

While it is challenging to determine the ROI of doing trade shows.

It sure is important to showcase your business live with large numbers of customers and prospects.

Trade shows and other events are very noisy.

The keys to be efficient is:

Stay with the customer.

One at a time.

Get essential information about them.

Who?

What?

What did they say?

And follow-ups.

The most money wasted during trade shows are due to no follow ups.

Streamline the process.

Prepare the email templates.

Prepare the execution of getting this process done even after show.