Everyone remembered the free sample CD's from AOL?

Would you call it ingenious?

Perhaps it was mind-blowing to calculate the cost.

But why?

They must have figured out it will be worth the cost to get new prospects.

The easiest way to lead generate.

Today's episode of Daily Burst of Inspiration reading "New Sales Simplified" by Mike Weinberg, we talk about Sample and Demos as part of the sales weapon in the arsenal.

In John Abraham's vitamin business. They picked up: "What is the lifetime value of the customer?"

"How long does the customer stay once they start?"

Let's say in average - 3 months?

Ex: If I give him a 30 day free trial, they pay $20/month for 3 months.

Sale is worth $60 - and profit margin is 50%. There's $30 profit to play with.

A company can decide if it's worth the cost.

And whatever your business is. Figure out the context of this question.

"How can I give you a free sample or demo of the product and service?"

"How do you build your sales approach around samples and demos?"