"How are the reviews?"

In sales, we do research prospects as strategy before we engage.

Ever considered they do the same about us?

It's fair to consider other people's thoughts and opinions before doing business with you.

Unbiased and raw information about you, the product and the company.

Based on Third-party, unbiased, or academic sources/experts in the field.

This helps solidify your authority.

In this episode of Daily Burst of Inspiration reading "New Sales Simplified" by Mike Weinberg, we talk about White Papers and Industry Experts as sales weapon in your arsenal.

Others showcase the product in magazines…

If it's printed. Then it must be true. It still works!

People believe it.

So use it to your advantage! Publish it…

Your blogs, the articles from gurus…

And your product can be highlighted from there in such a beautiful light, for the right price.

Then you can use it properly…as your sales weapon.

There you go my friend! "If you are passing through a storm, calm yourself - the storm will pass"

"The time to fix the roof is when the sun is shining."