Paul Petersen interviews Justin J. Small. CEO of Monread CRM who was named CRM Thought Leader by the All Ireland Business Foundation in 2018.  They discuss why the foundational purpose of CRM has not changed as the cornerstone of B2B businesses.  Whethe..

“If your salesperson barfs up value based pablum without listening to the prospect, he or she will lose the sale.” ----more---- David Priemer  “Value,” David Priemer of Cerebral Selling says, “transcends ROI.” Regardless of the opinions of your product ..

Our host, Paul Petersen interviews Steven Pearl, President of Intelliclick about the trends in email marketing they discuss: ----more---- Recent and new regulation for email marketing Businesses must pay more attention to who they are marketing to How t..

  When sales are down, companies should not turn to training salespeople again and again, they need to train everyone else in company on sales. ----more---- Plus, Todd Cohen states that a company with siloed sales and marketing departments is a mediocre .

The CRM industry keeps getting flooded by new (and not so new in features) CRM Systems because the dissatisfaction level of current CRM users is very high.  It’s said that 40% of the sales reps on a CRM system don’t comply with the company CRM standards..

Anthony Iannarino, author, speaker, and well-known sales leader discusses his contrary opinion of the buying process in B2B. He says prospects don’t already know about the product and salespeople aren’t unnecessary as some will have us believe. In this ..

Keenan, the author of Gap Selling is the CEO of A Sales Guy and the guest for host Paul Petersen on CRM Radio. This is pure Keenan at his best, except of course for his books.  This program is part of a book review and a lot of sales training as Keenan ..

CRM Radio host Paul Petersen interviews Gene Marks. In this program Marks says that if companies want to succeed with their CRM system they need to invest in their people first. The result is a successful CRM system, growing sales, a clean database, and..

Paul Petersen, as the host of CRM Radio, taps an old friend, Rich Ackerman, a colleague from the CRM and cyber-security field to talk about changes in the CRM space and sales in general.  In addition, they also discuss that there is an act two as Ackerm..

CRM Radio host Paul Petersen interviews Max Fatouretchi author of The Art of CRM published in May of 2019.  During this interview Max talks about: ----more---- The largest changes in CRM in the last 2-3 years Max defines the Three Pillars of CRM: Operat..