029: Increase your bottom line 30% by “playing” instead of “paying” with Mompreneur Nellie Akalp
 

Increase your bottom line by becoming the expert with unpaid marketing and no hidden agenda.

How Nelly increased her bottom line 30-40% by being disruptive in her business.

Why following her old business model of success almost caused complete failure in her new business

How relationships and service skyrocketed her second business to the top, even with so much competition.

How to be significant, not just successful, and why we should all strive for that.

Why even after selling her first business to Intuit in 2005 for a large sum of money, she still went back to entrepreneurship.

Why cutting paid advertising was key to CorpNet’s success

Nellie’s strategy of “play to play,” not “pay to play.”

The two things Nellie HAS to have done at the end of each day to feel on top of work and life (Hint: much more simple than you’d think)

How Nellie uses a reward system with her four children.

Why following her old business model of success almost caused complete failure in her new business