An easy exercise to write memorable copy that sparks curiosity

Why disruptive language is key in everything you write, what it is, and how to use it.

Bushra’s memorable guest post pitch that works

How to prime your audience for the sale even when you’re giving them free content

How Bushra uses Quora, Reddit and facebook to grow her business without promoting herself (hint: this is easy and not at all what you’ll expect)

Why Bushra didn’t tell her husband about her online business at first

Bushra’s 6-part formula for writing a blog or email series that mixes just the right amount of personality + useful advice + selling.

The “decoy sales” email or blog post concept and how to use it to sell more.

Why Bushra calls herself a “persuasion expert” instead of a “copywriter”