How to get the media to seek out your expertise

Heather’s 20+ year inside edge on what writers and publications are looking for

The #1 mistake people make when pitching the media

2 ideas to make your business newsworthy, even when you think it isn’t.

The easiest, most inexpensive way to keep yourself in front of your customers (hint: it’s not social media)

How to write a newsletter that will keep your readers interested (instead of bored)

Why hiring an intern can be the BEST thing you’ll ever do

Where to start looking for an intern

How to create an internship that his infinite value to the intern, even without pay.

How heather turns “no” into more possibility.