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  Naming your product and why Julie is considering changing one of the names of her product

  
  
  
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  Why asking for help and advice will be key to your success, and how to do so.

  
  
  
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  How Julie went from zero to products on the shelf in one year with Baby Einstein

  
  
  
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  How Julie uses a problem she has to create a product people want.

  
  
  
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  Julie’s advice on what to do next when you have an idea for a product.

  
  
  
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  Why Julie has always worked with her husband, even though her friends tell her she’s crazy.

  
  
  
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  The evolution of (2) of Julie’s new products, how they came about, their challenges, and what she’s doing now to move them forward.

  
  
  
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  How Julie has solved the challenge of having two target markets: the buyer (mom) and the user (child) and why it’s important to keep both happy.

  
  
  
• Julie’s small change that has given her businesses the biggest impact
  

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