In Episode 044, Jack continued his interview with Ms. Shirlene Reeves, who is one of only 253 Certified Financial Educators in the US, a syndicated radio host on BBS Radio and as a business success coach she wrote the book on SELLING THROUGH YOUR HEART - EMPOWERING YOU TO BUILD RELATIONSHIPS FOR FINANCIAL FREEDOM.Shirlene will reveal her 3-step process of heart selling conversation by role-playing with Jack and deconstruct the key essence of each of the steps.  You are highly recommended to listen to this episode as many times as you can. How did Shirlene develop her 3-step Heart-Selling process?"I've listened to entrepreneurs who run from networking group to networking group and they spent a lot of money because they'll buy breakfast, lunch, dinner, and they keep trying and trying and trying. But the biggest challenge is that they don't know how to talk about what it is that they do succinctly.  And the other thing is they don't know how to open a sales conversation with the people at the event.  So by the time they're done and they add up their expenses for the year, they spent a fortune in networking but got no business to cover that fortune and so many entrepreneurs have told me that story, which is why I said, okay, well I guess I need to step in and teach them how to sell but rejected. And that's usually their biggest fear is rejection."Role play between Shirlene and Jack ... instead of preparing the show notes, Jack has decided to allow you to listen to the entire role play of the 3-step heart-selling process where Shirlene will teach you:1.    What is the essence of each step?2.    Why is each step important in terms of the sequence?3.    What kind of questions Shirlene will ask Jack in each step?4.    What are the 3 important distinctions Jack has made in this role play with Shirlene?Shirlene's Most Favourite Quote"When you change the way you look at things, the things you look at change."Wayne DyerWant to know more about Shirlene? Facebook: https://www.facebook.com/shirlenereevesauthor/Twitter: https://twitter.com/samfragozaLinkedIN: https://www.linkedin.com/in/shirlenereevesEmail: sreeves.financialfreedom@gmail.comWebsite: http://maximizeyourwealthnow.com/Get Shirlene's Book - Selling Through Your HeartDid you like what you heard?If you liked this podcast, please leave a review on iTunes!  Click here to discover the iTunes page.Did you know that Cracking the Entrepreneur Code Podcast Show is on Apple's Podcast app?* Launch Apple's Podcasts app.* Tap the Search tab.* Enter "Cracking the Entrepreneur Code".* Tap the blue Search key at the bottom right.* Tap the album art for the podcast.* Tap Write a Review at the bottom.If you found value in this episode, assist your friend and share this episode on Social Media.Like it?  Take a second to Support "Cracking the Entrepreneur Code" on PatreonBecome a Patron![tcb-script async="" src="https://c6.patreon.com/becomePatronButton.bundle.js"][/tcb-script]