This episode is actually taken straight from another podcast called WebPayload, in which we were interviewed about a lot of subjects that we haven't discussed in public before, including

(i) Secret copywriting words.
(ii) How we acquired clients like Google, Apple and Facebook.
(iii) How our company works.
(iv) Why we don't do Twitter.

A transcript can be found via www.conversion-rate-experts.com/podcasts/.