Confessions of a Marketer

Confessions of a Marketer


Latest Episodes

The First Few Months in a New Marketing Role
January 12, 2021

On this episode, we continue our two-part discussion about taking on a new role as a marketing leader. Joining me are Josh Martin and Auseh Britt. This time, we learn about the mentors Josh and Auseh turn to for advice--and we hear about the Slack communi

Starting a New Marketing Role Amid COVID
January 05, 2021

On this episode, we start a two-part discussion about taking on a new role as a marketing leader. Joining me are Josh Martin, Executive Vice President of Marketing at Decision Lens, and Auseh Britt, Vice President of Growth Marketing at Terminus. They bot

Behind the Confessions of a Marketer Name
December 29, 2020

We have a bit of a change of pace for this episode. Back on episode 171, ten episodes ago in the long-ago days of early November, Leslie Zane and I were chatting as we got ready to record. And just as I hit the record button, she asked me a question. Id

The Language Strategist
December 22, 2020

On this episode, we have another visit with Ben Afia, who describes himself as The Language Strategist, with a goal of making companies more humanin their culture, brand and communications. Ben was one of the first to bring attention to tone of voice and

Making the Most of Podcast Content
December 15, 2020

<p>On this episode, we welcome <a href="https://www.linkedin.com/in/jaclynschiff" rel="noopener noreferrer" target="_blank">Jaclyn Schiff</a>, founder of <a href="https://podreacher.com/" re

Taking the Silos Out of B2B Marketing
December 08, 2020

<p>On the latest episode, we have <a href="https://www.linkedin.com/in/mikemaynard/" rel="noopener noreferrer" target="_blank">Mike Maynard</a>, managing director of <a href="https://www.napierb2

Growth Marketing in the COVID Era
December 01, 2020

<p>On the latest episode, we have the founder of <a href="https://rightsideup.com/" rel="noopener noreferrer" target="_blank">Right Side Up</a>, <a href="https://www.linkedin.com/in/tylerelliston

Episode 211: Engagement During and After COVID-19
November 24, 2020

<p>On the latest episode, were sitting down once again with <a href="https://www.linkedin.com/in/amslavin/" rel="noopener noreferrer" target="_blank">Amanda Slavin</a>, co-founder of <a href="ht

Omnichannel Marketing
November 17, 2020

On the latest episode, Rytis Lauris, co-founder and CEO of marketing automation platform  Omnisend, joins us to discuss omnichannel marketing. We learn all about Rytis and Omnisend, plus we find out exactly how omnichannel marketing works, why email marke

Agility in the Marketing Jet Stream
November 10, 2020

On this episode, we welcome a fellow podcaster Stephanie Cox to chat about agility in marketing. Stephanie is the host of the REAL MARKETERS podcast, where she’s interviewed marketing leaders with brands such as MGM Resorts, Crayola, GE, Campbell Soup Com