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According to a recent VisionMobile whitepaper article, there are about 5.5 million app developers in the world. Global mobile ad spend is projected to reach $125 billion in 2018, this growth is fueled by an enormous number of mobile ad campaigns. A robust analytical tool for your mobile ad campaign is a must.

 
This week we have two guests, Sandor Jones and Justin Romaniuk of TUNE.com (http://www.tune.com). These two gentlemen cover the MAT (http://www.tune.com/#mobileapptracking) Essential Reports for an app owner to master which include Actuals Report, Cohort Reports and Retention Reports. We also talk about what areas in mobile app tracking require improvement and what metrics will be important to measure this year and for years to come.

 
You can download the entire whitepaper here.

 
MAT is one the TUNE branches, TUNE builds products to help marketers drive better results. Whether you’re a sophisticated advertiser, running an agency or ad network, or just getting started, TUNE creates technology to support you and grow your business.