Marketing TidBits with ComboApp: Mobile App Marketing | Trends | Analytics

Marketing TidBits with ComboApp: Mobile App Marketing | Trends | Analytics


Video-Game Industry Disruption in 2015 with JOOST VAN DREUNEN, CEO at SuperData Research

February 19, 2015

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According to this year’s forecast, the video gaming industry will reach a $90 billion threshold. This week we welcome back Joost Van Dreunen, CEO of SuperDataResearch.com (http://www.superdataresearch.com). The SuperDataResearch team specializes in digial game research as well as publishing comprehensive reports. In this interview we discuss what aspects will disrupt the video-game industry in 2015. According to Joost, the following 5 trends will dominate mobile gaming this year: virtual reality, gameplay streaming, mobile, social casinos and female game players.

 
As one of the first academics to study video games, Joost has over fifteen years of commercial research experience in interactive entertainment and technology industries. Before receiving a doctorate from Columbia University on the topic, Joost worked as an analyst on both the financial and consumer-side of the games industry for a variety of research outfits. Anticipating the shift to digital games early on, he founded SuperData in 2009. Joost is a recurrent speaker at major industry events such as GDC and Casual Connect, and is regularly quoted in both industry publications and mainstream press. In addition to his business adventures, Joost teaches at the NYU Game Center.