The Collaborative Business Podcast
CBP-57: The Challenger Sale, with Eric Moss
Eric Moss is an Alliance and Partner professional with a specialty in solution development and Go-to-Market (GTM) relationships between technology firms and Systems Integrators (SI’s).
In this episode of the Collaborative Business Podcast I am in conversation with Eric Moss and we explore what the Challenger Sale is and how it applies to strategic alliances.
Find the shownotes at petersimoons.com