In episode 52 of the Collaborative Business Podcast John Bell is my guest. John Bell is a professor of strategic alliances at the Tilburg University in the Netherlands. John focusses in his work on cooperation and the strategy for companies and the competences for strategic alliances. 
 
Watch this episode with John and learn why being serious about alliances and partnerships is a no-brainer with an easy return on investment.
 
Find the full shownotes and links here at petersimoons.com