Steve Andrews is an independent consultant who helps technology vendors to unleash the revenue potential of their partnerships. Steve primarily works in the channel area of alliances and helps his customers build bridges between the technology vendor and the partner to ensure a better understanding between the two companies.

 

In this conversation with Steve we dive into the differences between alliances, sales and channel and you will hear Steve explain how he uses the visualization of a bridge to close the gap between the several partners. 

 

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