In episode 116, we hear from Chuck Fuerst, the Chief Marketing Officer for software provider ReverseLogix.

ReverseLogix is the only end-to-end, centralized, and fully integrated returns management system built specifically for retail, eCommerce, manufacturing and 3PL organizations. The ReverseLogix platform facilitates, manages, and reports on the entire returns’ lifecycle.

Catherine Weetman says, “When I first worked in logistics, back in the late 1980s, for most companies, most of the time, returns were a minor issue. When e-commerce came along, starting in the 1990’s, product returns began to increase, and over the last few decades – especially as companies have moved towards cheaper products, with less reliable information on sizing for things like clothing – returns have become a major issue for many businesses – for manufacturers and retailers, and for both B2B and B2C models.”

Chuck explains how the ReverseLogix software helps companies improve the process for getting products back into the system – whether that’s from e-commerce returns, returns of faulty goods, for repairs and warranty claims, and more. We’ll hear how ReverseLogix improves the customer returns experience, saves employee time with faster workflows, and helps businesses get insights into returns data – all of which improve profits and circular outcomes. Drilling down into the data can shine a light on issues that would otherwise be difficult to spot, and can help businesses get on top of those before they become a major problem.

International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity.

Catherine’s award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started. 

Stay in touch for free insights and updates… 

Read on for more on our guest and links to the people, organisations and other resources we mention.

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You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes and links delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences.

Links we mention in the episode:

• Circular Economy Podcast on LinkedIn: linkedin.com/showcase/circular-economy-podcast/
  
• Circular Economy Podcast website: circulareconomypodcast.com
  
• Catherine Weetman on LinkedIn: https://www.linkedin.com/in/catherine-weetman-9419107/
  
• A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business – buy from any good bookseller, or direct from the publisher Kogan Page, which ships worldwide (free shipping to UK and US) https://www.koganpage.com/CircEcon2
  
• Interactive podcast index https://www.rethinkglobal.info/circular-economy-podcast-index/
  
• Rethink Global www.rethinkglobal.info
  
• Sign up to get the podcast player and shownotes for each new episode emailed to your inbox
  

Links for our guest:

• Chuck Fuerst on LinkedIn https://www.linkedin.com/in/chuckfuerst/
  
• ReverseLogix on LinkedIn https://www.linkedin.com/company/reverselogix/
  
• ReverseLogix on Twitter https://twitter.com/reverselogix
  
• ReverseLogix on YouTubr https://www.youtube.com/@reverselogix6058/videos
  

Guest bio

Chuck Fuerst serves as the Chief Marketing Officer for ReverseLogix. In this role, Chuck leverages a long track record to help ReverseLogix achieve peak growth through integrated marketing, demand generation, and go-to-market strategy.

Before joining ReverseLogix, Chuck served as the director of product marketing at Plex Systems, a SaaS-based ERP platform.

Prior to Plex Systems, he was vice president of marketing for 3Gtms, a hypergrowth transportation management system (TMS) start-up, led product strategy for HighJump (now Körber), and held marketing leadership positions at Lawson Software (now Infor) and RSM.

ReverseLogix

ReverseLogix is the only end-to-end, centralized, and fully integrated returns management system built specifically for retail, eCommerce, manufacturing and 3PL organizations. Whether B2B, B2C or hybrid, the ReverseLogix platform facilitates, manages, and reports on the entire returns’ lifecycle. Organizations that rely on ReverseLogix deliver a vastly superior customer returns experience, save employee time with faster workflows, and increase profits with 360⁰ insight into returns data. 

Today, leading brands in every sector are scaling their businesses and outperforming competitors with ReverseLogix. 

Playlist: getting started with the circular economy…

Want to know more about the what the circular economy really is, and how it can help your business?  Here’s a playlist to help you get to grips with the concept, how it creates value, and the common myths (spoiler alert – it’s much more than recycling!)

• #1 What is the circular economy: A quick intro to explain what the circular economy is and why it’s important. We explore how it helps create better products and services, and at the same time helps to make a better world. I break it down into my 5 circular economy components, helping you think about each part of your business.
  
• #2 The linear economy and your risk checklist: We dig a bit deeper into the way we do business now, the linear economy, and why that’s creating problems for business, society and our living planet. Also, we’ll look at the risks that emerge from those big-picture issues, and how they might affect your organisation.
  
• #90 Does circular mean it’s sustainable? Does circular mean it’s sustainable? Catherine Weetman is worried that companies are using circular economy solutions to grow their business (and their footprints).
  
• #101 Circular is better for people, planet and profit! How three simple strategies can help you get started with circular and regenerative solutions that are better for people, planet and profit
  

And here’s Catherine’s guide: What is the circular economy? 

Want to dig deeper?

Why not buy Catherine’s award-winning book, A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business. This comprehensive guide uses a bottom-up, practical approach, and includes hundreds of real examples from around the world, to help you really ‘get’ the circular economy.  Even better, you’ll be inspired with ideas to make your own business more competitive, resilient and sustainable. 

Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts.  Or send us an email…

Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts.  Or send us an email…

Podcast music

Thanks to Belinda O’Hooley and Heidi Tidow, otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’.  Or, follow them on Twitter.

Previous episodes….




115 Paddy Le Flufy: Building future-fit systems

15th October 2023


Circular economy


economics


social value


systems

We’re exploring the broader context of a future-fit economy, asking questions like: How do we create the conditions for circular solutions to gain traction? What’s holding us back, particularly when we think about our economic systems, and the way companies are set up? In today’s episode, I’m talking to Paddy Le Flufy about his book, Building Tomorrow: Averting Environmental Crisis…

114 Daniel Kietzer: making resources discoverable & reusable

1st October 2023


Circular economy


enablers


exchange


platform


resources


reuse


sharing

Daniel Kietzer is Director of Ecosystem Growth at Rheaply, a digital sharing platform scaling reuse by making resources discoverable, easily transferable and more valuable. Rheaply was started in 2016, and has won lots of awards, including Most Innovative Reuse Company at the Reusies in 2021. It’s backed by a number of early-stage investors, including Microsoft and Salesforce. Daniel Kietzer provides…

113 Steven Bethell: systemic solutions to the crisis of stuff

17th September 2023


Circular economy


design


fashion & textiles


materials


remanufacturing

Steven Bethell is a thought leader and pioneer in the post-consumer textile space for over 20 years, who’s creating innovative and relevant solutions to the crisis of stuff. Steven is co-founder of the Bank and Vogue family of companies, which includes a major remanufacturing plant where the circular economy for textiles is brought to life. Taking post-consumer waste and transforming…

112 Fiona Dear: reviving repair and reuse for our tech

3rd September 2023


accelerators


Circular economy


consumer tech


design


repair


reuse


social value

Fiona Dear is a Co-Director at The Restart Project, which aims to keep our electronic technology in use for longer through repair and reuse


111 Sara Howard: symbiotic circular ceramics

20th August 2023


Circular economy


design


industrial symbiosis


materials

How might we design and make ceramics in a circular economy? Ceramic products make our lives better in all kinds of ways. Some have been around for centuries (think bricks, tiles, pottery), and some are much more modern, in microchips and more. To help us learn about circular ceramics, we’re going to meet Sara Howard, a very impressive and award-winning…



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