When creating a call to action such as a form, the order you present your content matters a great deal. If you get your customer emotionally invested with the task they are completing, they are far more likely to complete it. By saving mundane tasks to th

Timing is everything in comedy, and also church web marketing. If you can guess when your customers will be online, you can more effectively market to them. Whether it be Email or social media, there are several ways we can use demographic information to

The primary motivation for viewing a website is to consume content. That content may exist to inform, persuade, or compare; but it should have a purpose that is aligned with an overall web strategy. Yet regardless of your intent or your audience not every

Communicating on social media platforms is like talking. If your conversations do not have a purpose, are not engaging, or are just plain boring; you soon will not have anyone to talk to. To keep your audience engaged, be purposeful with all your social m

I did not want to give the impression in my previous episodes on the subject of return on investment (ROI) were always about dollars and cents. Ultimately the return you will most thoroughly enjoy from your church’s website is emotion. This emotion hop

I hate to be the bearer of bad news, but if you are a pastor in your late 40′s, your opinion of a website aimed at an early 20′s audience really does not matter. Well now that the awkward part of this article is over, I will move on to what really cou

In today’s hectic schedules and busy lives, it is often hard to take a step back and examine things from a distance. However, I bet you can find a few people that can spare one minute to review a page on your church website. One minute of questions can

Forgiveness of sin by faith in Jesus is an essential foundation of Christianity. Some non-believers think they have sinned too much to be a Christian. Yet this is not the only obstacle they face. A staggering number of men and women feel they cannot have

The second episode I recorded for this podcast had a bold message that churches are in the eCommerce business. You are indeed marketing and selling something. While I maintain that is still true, I did not yet realize the type of sale it was. You are not

The second episode I recorded for this podcast had a bold message that churches are in the eCommerce business. You are indeed marketing and selling something. While I maintain that is still true, I did not yet realize the type of sale it was. You are not