(http://www.churchwebstrategies.org/wp-content/uploads/sites/6/cws-podcast-logo-200x200.jpg)How you deliver content dictates how your visitors can consume it, as well as what they can do with it. The easy route is often to simply a link to a file, but why restrict your audience. Give them content the way they want it, and with the ability to share it with their friends and family. The first part in this series will deal with the common approach to posting weekly bulletins; the PDF.

Topics covered include

* Portability
* Shareability
* Findability
* Searchability

Action Item
Instead of exporting your weekly bulletin and announcements to a PDF, consider the benefits of creating HTML pages and posts. If you are using a content management system such as WordPress, this is a great use of the blogging functionality. Each week could be a new blog post, the category would be “Bulletins”, and the tags would be subjects covered that week.
Referenced Articles

* My article "Say No to PDF's (http://www.churchwebstrategies.org/content-delivery-strategy-part-1-say-no-to-pdfs/)"