In today’s episode we welcome Jenny Farias to Speaking of Start-Ups.  Jenny is the co-founder of gWen, Growing Women Entrepreneurs Network. Jenny and her partner, Ashley Gautreaux, co-founded gWen in 2022. A year later their platform to elevate female founders has spread from Charlotte to Raleigh/Durham and now Atlanta, GA with the premise of accelerating growth for the underrepresented female founder.

In this episode you’ll learn how her parents’ immigrant journey as well as marketing for Fortune 100 companies in New York and Miami inspired her to work with other women in the start-up space.

Key takeaways from episode 160:

What’s the deal with Charlotte?
Hitting “the circuit” when arriving in a new city
Hurdles female founders face
Building a community from the ground up
Using the connector model to grow your brand
How gWen fits in the developing Charlotte ecosystem
Why adding a board early on has helped take things to the next level
Using smaller markets to springboard into larger opportunities
Keeping a level head during explosive growth

Charlotte, NC is not at the top of the list or even on the radar for some folks when they think of the tech industry but listen to the end to find out what reeled Jenny into the area and now has gWen at the forefront of something really special.

Jenny also runs her own marketing company, Brand x Humans, while Ashley is a partner with CreativeCo.

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