Today, we welcome Sasha Surkin to Speaking of Start-Ups. Sasha is the founder of WeyeZE (pronounced Wise). Since her early teens, not that long ago considering this impressive founder is only 20 years old, she’s had the vision to transform the eye care industry.

WeyeZE was born from the frustration of having to wait months… from initial appointment to getting her own pair of eyeglasses.  As a result, Sasha has dedicated herself to “revolutionize how humans see the world” by producing and selling self-correcting kits to create accessible vision care.

These kits take customers from diagnostic to solution in 15 minutes.

Key takeaways from episode 159:

Inspiring creativity in children at a young age.
How entrepreneurship is the perfect complement to a young mind.
Inspiring children through knowledge and ideas.
Viewing school as a mental playground to learn about others and their diverse perspectives.
The power of mentors.
Why poking holes in your idea/vision makes it stronger.
The power of a strong support system.
Embracing AND celebrating small wins.
Taking the time to get it right.
The importance of a target market.
How WeyeZE works and cuts the cost of getting eyeglasses by 90%.
The mindset Sasha is embracing to move her company forward.
And much more….

Stick around to the end to learn how a surfing trip gave Sasha perspective and another metaphor to use in any of her undoubtedly future podcast appearances on the whole entrepreneurial journey.

 

William Bissett is the owner of and an Investment Advisor Representative of Portus Wealth Advisors, a Registered Investment Adviser. Registration does not imply a certain level of skill or training. Opinions expressed on this program do not necessarily reflect those of Portus Wealth Advisors. The topics discussed and opinions given are not intended to address the specific needs of any listener.

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