Are you a retailer looking to target customers who are on the go? Do you want a way to improve your mobile ad format? Using mobile display media buying can put you on the forefront of what's next on the affiliate horizon.

If you are looking for a way to improve ads for your affiliate links, then invest 20 minutes to listen to this episode of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, CEO of SmarterChaos and special guest Paul Cook, Vice President, Platform Sales at adMobix Inc. In this edition they discuss using mobile to get in front of the average consumer.

What Is Mobile Display Media Buying?

Paul kicks off the episode by explaining what mobile real time buying means. He describes how it stacks up to the traditional format, and what it offers marketers. Matt and Pal go on to describe how they got into this side of the industry, and offer examples from recent conventions to help listeners get an idea of the potential for affiliates using mobile real time buying.

The promise of mobile is really coming to the forefront of the industry. It offers much more opportunity now than it did ten or even five years ago.

Matt agrees and points out that at a recent show, he saw a big increase in data providers. There is an overwhelming amount of usage on mobile devices, so it only makes sense to target marketing efforts on the platform that will reach the highest number of consumers.

With mobile real time buying, you have the potential to reach consumers even if they do not use a computer.

Why It Is Important to Reach Consumers on Mobile Devices

Paul shares his top ten statistics on the topic of mobile devices and how that applies to internet searches. There are many consumers who use a wide range of mobile devices to read email, search the web, and shop. Paul goes on to share how many emails consumers first open on a mobile device, and how many only get viewed on a mobile device.

The mobile stats culminate into proof of the fact that consumers are using mobile devices now more than ever before.

These mobile devices are not only limited to smartphones and iPads. Paul explains that there is a growing trend in internet-friendly wearables, such as watches, as well.

Opportunities that Exist in Media Buying

Mobile media buying offers unlimited possibilities. Paul describes what is working well right now, and which types of developers are leveraging currently available mobile inventory. He also goes on to share which other developers are starting to present serious competition in the industry.

During the podcast Matt and Paul answer these questions:

- What type of developers are just now moving into developing apps?
- How are Premium SMS providers holding up against these new trends?
- What brands are planning to heavily invest on the mobile scene?
- What kind of revenue will m-commerce generate in the next few years?
- How can mobile retailers work to make m-commerce more seamless?

Can Mobile Advertising Really Work for You?

Are you looking for a way to target customers who are more likely to use mobile devices over a traditional computer? Are you hoping to use mobile advertising to attract new customers? Then why not invest 20 minutes of your time in this podcast and then come back and give us your feedback.

SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget.

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