Do you know the lifetime value of your customers? Are you looking to increase the value of your customers during their relationship with you? Then learning about optimizing for customer value via marketing funnels and split testing is essential for your business.

Marketing funnels and split testing are essential elements of online marketing. Learning more about them can support your business and its revenue generation.

If you are looking for those secrets on how to get the most out of your affiliate programmes then invest 20 minutes to listen to this edition of Chaos Makes Sense, where your host Kimberly Henrie interviews Matt Frary, Chief of Chaos at www.SmarterChaos.com, and Mark Roth, founder of www.offervault.com and www.offermobi.com. In this edition they discuss the techniques behind marketing funnels, split testing and how both can lead to higher customer lifetime values.

Listening to this podcast will support your business’ growth and allow you to better market your brand.

Mark’s First Steps Into Affiliate Marketing

Mark started his career in affiliate marketing in 2005, about the same time which Matt began his career in affiliate marketing. Mark’s first forays were mainly based on Pay Per Click (PPC) and Cost Per Action (CPA) models.

From there he moved onto building tools for himself and other affiliate marketers to make the process easier. This led to him creating offervault.com, a place where marketers can check all the affiliate offers available to them so they can achieve the best results. He also created another site called offermobi.com, but this site was sold in 2012.

It is now offervault.com which makes up the core part of his business.

Matt has been aware of Mark since those early days. Matt states in the podcast that Mark was always successful and it is no surprise to him that he figured out how to add value by logging into every affiliate network and then grouping them all together. According to Matt this has really levelled the affiliate marketing playing field.

The Hot Topic of Marketing Funnels

Mark states marketing funnels, which are a sales path you introduce and process a customer through, are an important internet marketing topic. The idea behind them is that as you move the customer further down the funnel you introduce them to more expensive products.

Mark also explains about split testing. He never releases anything without doing split testing and, in the podcast, shares the tool that he uses to support this aspect of his business.

During this insightful podcast, Mark and Matt give their thoughts on the following aspects of these crucial internet marketing techniques:

- What is the visitor value and lifetime value?
- What is the most important thing you can achieve from your interaction with a customer?
- What to do if a customer leaves the marketing funnel early.
- What can you change during a split test and why split testing results are not always what they seem.
- What personal qualities you need to succeed at split testing.

One of the most important statements that Mark makes is that a current customer is more likely and quicker to buy further products from you than a stranger to your business.

Do You Need to Learn More About Optimizing for Customer Value?

Are you looking for greater success of your affiliate marketing program? Do you want to know more about achieving the most from your loyal base of customers? Then listen to the Chaos Makes Sense podcast and come back to give us your thoughts of this edition.

SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget.

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