While most of us have at least one social media account, we may not be using it as an effective way to advocate for the animals we so dearly love. Today, Kathy is joined by social media professional and vegan activist John Oberg, to talk about:

• His personal journey to veganism after watching the groundbreaking documentary Earthlings while he was in college
• How social media’s “share” ability is one of the most important, yet overlooked, aspects of online activism
• The importance of overcoming speciesism on social media in order to help “less cuddly” animals such as chickens, turkeys, and sea creatures
• Social media’s role as the ultimate “word of mouth” advocating for any cause, with exponential growth capabilities
• John’s online courses for animal advocates, including his latest addition Mastering Social Media to Change the World

Stay up to date on John’s work on:

• Twitter
• Instagram
• Facebook
• LinkedIn

Support John’s activism on Patreon and DonorBox.

Connect with Kathy Stevens:

• Facebook: Kathy Stevens, Catskill Animal Sanctuary
• Twitter: @CASanctuary
• Book: Where the Blind Horse Sings
• Website: CASanctuary.org
• Instagram: @catskill_animal_sanctuary
• YouTube: Catskill Animal Sanctuary
• TikTok: @CASanctuary