The Carmen Murray Show

The Carmen Murray Show


#095 Marketing Myopia: Deadliest sin of Leadership

March 24, 2022

Ironic? How we become old fashioned marketers in modern times.Shortsighted!Guests in this episode:Prof Marius Wait University of Johannesburg (UJ) Dr. Beate Mulder-Stiehler (UJ) Prof. Mornay Roberts-Lombard(UJ)Why did we put the theory of Marketing