A long-debated bill establishing new hemp rules just gained final approval in California, ​​but what does this mean for the market and how should we prepare? Here to help us answer that is Jeffrey Welsh, Partner at Vicente Sederberg & co-founder of Composite Agency.  Learn more at https://vicentesederberg.com  Key Takeaways: [1:37] An inside look at Vicente Sederberg, one of the largest cannabis law firms in the US [4:56] Jeffrey's decorated background in entertainment and how he came to join Vicente Sederberg [12:04] Emerging growth opportunities in entertainment and cannabis [16:46] How celebrity brands could help destigmatize cannabis and draw in more consumers [21:57] The Trailer Bill and what this means for California's cannabis industry [25:41] Assembly Bill 45 and the end of prohibition on smokable hemp in California