To know Genifer Murray is to understand her tenacity and drive. Utilizing her degree in science, she launched one of the first woman owned testing labs in the country only to be pushed out of the company by toxic investors. Her "high" end Genifer M signature collection was featured on VICE as she sat down with 2 Chainz and talked about finessing high end jewelry and cannabis. Currently working with Drug Plastics where you can find sugar cane packaging and other sustainable options. Genifer's love of the plant goes past THC/CBD and more into terpenes, delta 9, 11 hydroxy and other properties that engage the patients desired results. Advocacy is also very much on her agenda, she lobbied for cannabis regulations, banking, and 280E tax reform. She also served on the Governor's Task Force in Colorado helping to implement Amendment 64. Great interview with a legendary mover shaker in cannabis.