BUILD YOUR OWN BRANDCAST S2 E1: WHAT’S A BRAND
 
Welcome Back to the Build Your Own BRANDcast!  We’re in a new year, new season, providing the same great branding knowledge and value.  In our first episode, we’ll define Brand and explain why it is crucial to creating a strong business in 2017.  Not only will we define Branding, but we’ll also break it down into components to make it easy to understand, and provide next steps for you to take full advantage of your brand.
 
Enjoy!
Download Episode
Subscribe via iTunes
Subscribe via Google Play
 

EPISODE HIGHLIGHTS
 
What is Branding? Essentially, a brand is what gives meaning to your business. Yes, a brand can make your product meaningful. The ultimate thing that the brand will do for you is it’s going to be an enabler.
 
Why is Branding important? It’s going to enable you to create progress because by understand the meaning of your brand, you’re going to be able to create goals that are in alignment with what you are capable of and what you want.
 
What are the two facets of Branding? Those external aspects could be extremely misguided if you don’t have your internal brand built and constructed properly. The internal component of your brand is the thing that’s going to actually enable the external.
 

* Internal – This is the thing that’s going to actually enable the external. People understand IP, they understand patents; they understand that if you have that, you’re the only one with that.

* External – This is where most people are familiar with and it’s the parts that the market actually sees.

 
How do I make brand work for me? What you should do next is understanding. You have to know what you’re doing in order to build a brand. And what better place for you to get educated on what branding is, is right here at Build Your Own BRANDcast.
 
“We encourage you to build your own brand. In the process, you will create a better life.”
 
“The ultimate thing that the brand will do for you is it’s going to be an enabler.” [0:05:35]
 
“It will not only give you a strategy, but it will also help you formulate your objectives.” [0:06:12]
 
“Your brand will help you to create the right goals because you’re going to understand who your brand is, what that brand wants to be, and how you can get your brand to that destination.” [0:07:45]
 
WRAPPING UP…
 
Do you have any questions or any information on Branding, Business, or Building an Elite Life that you’d like us to cover? Shoot us a message on Twitter @EnthrallU and we’ll add it to our topic list. #Progress
 
Do you like what you’re hearing? Go to enthrall.co/byob, subscribe and leave us with a rating and a review on iTunes and help us get this message out to as many people as possible.
 
Thank you for listening to Build Your Own BRANDcast. This is a fruit of many years of experience in branding and we hope that it helps you to shorten your timeline as far as realizing the business or the brand that you desire to drive.