The Business Marketing Insider Podcast
Latest Episodes
BMI 046: Turning Today’s Skeptical Prospects Into Clients
In this episode, Tom shares his favorite marketing strategies for persuading skeptical prospects and reveals … A simple shortcut for quickly positioning yourself as a trusted authority who delivers the benefits your best prospects want How to create st...
BMI 045: Selling With Strategies That Create Repeat Buyers
In this episode, Andy and Tom welcome special guest Heather Ann Havenwood to discuss … The keys to increasing your outreach with clients so they become eager to buy more from you A seminar secret you can use to multiply your revenue – without having ...
BMI 044: Uncovering Sales Growth and Side Gigs That Multiply Your Income
In this episode, Andy and Tom welcome special guest Dr. Mark Costes to discuss … 3 common problems that prevent growth and improved profitability in professional service businesses How simple testing with a “low-barrier” offer can transform a commoditi...
BMI 043: Leveraging Reviews and Testimonials to Drive Business
In this episode, Andy and Tom welcome special guest Simon Aronowitz to discuss … Why going after reviews and testimonials is a mistake if your only reason for having them is to convince more clients to do business with you How to increase the number of...
BMI 042: Shifting Your Marketing to Match What Prospects Want
In this episode, Andy and Tom welcome special guest Joey Borane to discuss … The specific shifts required these days to create more effective marketing Why the move to digital marketing creates new challenges for today’s business owners and entrepreneu...
BMI 041: Enhancing Your Marketing So It Appeals to More Prospects
In this episode, Andy and Tom discuss … 5 simple ways to write more effective marketing materials – even if you don’t consider yourself a strong writer The easy-to-use software that simplifies your sales process and offers valuable lessons in personali...
BMI 040: Educating With Content That Attracts and Engages Your Best Clients
In this episode, Andy and Tom welcome special guest Trey Ryder to discuss … Why encouraging prospects to talk with your competitors actually creates greater demand for your services (if you do it the right way) The key to creating educational marketing...
BMI 039: Exposing Marketing Magic and Solving Website Wonders
In this episode, Andy and Tom discuss … Several actions steps any entrepreneur or executive can take when seeking marketing’s “magic pill” for quick profits How to determine what type of website platform would benefit your business most – and how this ...
BMI 038: Mastering Referrals and Keeping Customers Coming Back
In this episode, Andy and Tom welcome back special guests Tony Rubleski and Paul Guyon to discuss … Why so many business owners and entrepreneurs miss out on generating referrals (even when they ask for them) How to know when it’s the right time to ask...
BMI 037: Speaking as a Method for Marketing Your Business
In this episode, Andy and Tom welcome special guest Dave “The Shef” Sheffield to discuss … The keys to picking your industry’s hottest speaking topics and properly positioning yourself so you get paid to talk about them The one detail event planners “b...