Email marketing, as you know, is the best way to convert casual readers into loyal customers and repeat buyers. Today's episode will go into some of the 'rules' set by experts and reasons why you should be breaking them. I also tell you what you should do instead. Enjoy! [smart_track_player url="http://inboundpro.podbean.com/mf/web/e62jiz/79-email-break-rules.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]