The Bullhorn

The Bullhorn


The Bullhorn...The Perfection of Marketing: New Book by James Connor Reveals Complete Brand Playbook Used by Successful NYC Advertising Agency to Create Category-Leading Brands

November 30, 2008

The goal was audacious. Test and consolidate all the best practices of marketing into a simple set of instructions any company could follow to dramatically improve marketing results. Add to it insights on how the human mind works gained from years of st