Post 4 of 5: Build the Wellness Business You WANT 101 series. How to help 'top-notch' clients find you. Podcast episode IWPPB504

There is a way for you to help 'top-notch' clients find YOU...
and you do NOT have to conduct one-on-one FREE sessions.
3 Steps 5 Connects is the way to do it!

Today we re-cap Step 1 Connect 1 and introduce
Step 2 Connect 2.

First Re-cap of:  Step 1 Connect 1 

When you took your First Step and Made your first Connection, you introduced yourself and explained the reason for your 2-minute call. Your typical goal for the 2-minute connections: to create the opportunity to deliver your message to a number of people during the same allotment of time you would normally meet with one prospective client for FREE.

My 2 minute connect end goal: to connect with a person who was in charge of facility programming or
a person who ran/facilitated a group of potential 'top-notch' clients.

Often facilities/groups have tight budgets and want great programming.
WIN: WIN.

One way I found facilities/groups was to look at the 'support group' section of the newspaper.
I helped 'top-notch' clients find me by getting in front of a group they happen to be in.

Examples of the first groups I presented to- Prenatal; Post Natal; Infertility; Autoimmune; Back Pain; Cancer groups, Women's groups, Weight loss groups.
All had Support groups who posted dates; times and contact information of the organizer in the newspaper (now often right on the web).

The NEWSPAPER was just one 'place' I would look for groups.
In the beginning, other places included: Rotary, Women's Business Groups, Schools. Sometimes individual clients created groups and asked me to present at a luncheon.
Health Expos, in general, were great they helped me meet other practitioners in the wellness field. KEY to getting out there.
TIP: After my Bonnie Prudden meeting at the Health Expo (post 1 in this series) I stopped paying for a display booth and instead did like Bonnie Prudden did: pay for an Entrance ticket and network instead of paying for and manning my booth! NOW that was an OMG!!! DUH!!!! moment! (really why don't they have this info out there!)

Wellness Professionals in all fields can successfully co-promote. I did a ton of GUEST Speaking to groups in other Professional Offices.
I even met with groups made up of friends and families in homes.
I visited Low-income Health fairs. I get asked all the time why I did that when I knew my top-notch clients were probably not there.
I did it for 2 reasons.
 1. I wanted to get the Self-care = CELL'f Care message out to everyone of all economic levels and by volunteering to present at Low-income Health fairs (often run by non-profit hospitals if you happen to be looking to serve this population)  I could reach them and provide valuable information.
2. Because other large facilities; hospitals; insurers... had tables and would watch presenters. The OTHER facility organizers could see me in action! Just before; in between or at the end:
I would get contact cards and put them on my 2-minute contact list.
I networked; advocated for the population at the Health Fair and was even able to have my Prenatal program reimbursed after creating relationships with some of the insurers. This meant those in attendance could come to the classes and be a 'top-notch' client after all!

The point: I put myself out there for groups verses one-on-one.