Post 1 of 5: Build the Wellness Business You WANT 101 series. How to help 'top-notch' clients find you. Podcast episode IWPPB501
Wellness Practitioner Question to mo:

“mo: I am working my butt off networking, going to events, creating FREE events,  FREE seminars, offering FREE one-on-one sessions.....
I thought if I get people in the door I could Build my Wellness Business.
I am burning out; I'm exhausted...how did you GET enough clients to work with you and stick around when you first started?” K.T.

Oh, this is a GREAT question! This, I am sure, is something every single 'wellness graduate' no matter what the genre is grappling with now that they are ready to BUILD the WELLNESS Business they WANT.

Let me start out by saying over three decades ago I, just like you, did all the free one on one sessions, free classes, created packages; I paid for booths at expos, and, and, and.  I was told this was the APPROACH I would need to take to Build the Wellness Business I Wanted.

BOY, WAS THAT WRONG!

I too got burnt out; until I figured out I needed to turn my APPROACH completely around.

I stopped FREE individualized programming for every group or potential client and instead found the APPROACH that allowed me to communicate what I do in a very focused way attracting those who WANTED WELLNESS.

It saved my sanity and enabled me to BUILD the WELLNESS Business I WANTED.

I am happy you asked this question, and I am also happy to save you the 10 - 15 years it took for me to figure things out.

As a matter of fact, your question got me thinking about all I went through to establish and then Build the Wellness Business I Wanted.  I decided to map out key items I implemented in my Business throughout the years that made huge differences in my bottom line. For those interested:

 
I have written an educational post series on this very topic titled:

"Build the WELLNESS Business You WANT 101: How to help 'top-notch' clients; those that produce a stable income for you year after year; find YOU!"
You can get this educational series sent to your inbox FREE CLICK: SEND me the SERIES mo!

 

When I began turning my approach around the thing that was most surprising to me was: believe it or not, 'top-notch' clients were looking for me!!!
In this day and age they are definitely LOOKING for YOU!

'WHO IS THE ONE THAT CAN TRULY HELP ME!?!'

 

The first item to know when meeting with prospective clients is they sense you coming ;-) They brace for your 'pitch' even if they are the ones to ask you the specifics of what you do.

Most likely you will be seen as something they need to size up; be wary of, even avoid. All this happens in the prospective clients head right at the first interactions we have.

By being aware of this, you can overcome this first hurdle by connecting with them in a different way.

This awareness; that prospective clients brace themselves; is in itself impactful.

Your current APPROACH of telling them all about what you do, how you do it, how you can help them, may be exactly the reason they do not see YOU as being the one to help them with their wellness issue(s) even though you have what it takes to help them attain the wellness they so desperately want.

It is so very frustrating when you know you are the one for the person and yet they do not see it that way.

Your current APPROACH is one of those things I call a Tricky Truth. It is what you were taught to do to 'land a client.' Show value you can offer, credentials, testimonials, free 'see if we fit together' sessions.