For most folks, the conventional belief for getting links is sending product to bloggers or influencers for reviews. While that's certainly still effective, in this episode we explore some more creative ways to get links that might get you a better...

After months of laying low Terry is finally talking about his new project Forever Home Blankets. Taking inspiration from his volunteer experiences at an animal rescue, this project is about improving the living conditions of homeless animals,...

Are you sending postcards to existing customers to get more sales? My former roommate has a new app for Shopify stores that automatically sends them for you via the API and a 3rd party printer. Whether you want thank you cards after an order or...

Travis decides to leave Las Vegas and move back to California. In this episode, we talk about coming up with that decision. The inspiration comes form his work values of being quite structured, versus someone he looked up to in Las Vegas that was very...

This week we talk about email autoresponder sequences every online store should have. From before, during, and after checkout we've got you covered with getting started and the triggers/events to setup the email backend. If you need help with setting...

This week we talk about a tool called My Real Karma with co-founder Alex Nikitin that aggregates all reviews for your online store and turns them into a widget you can display on a product or category page. My Real Karma is a free tool for all...

This week we talk about some high level ideas to using analytics data to tighten your conversions.  Topics Discussed: Auditing your highest traffic sources Auditing your highest converting traffic sources Highest...

Last week we hosted a brief Q&A via Google Hangouts On Air with a few listeners. It was an open format where folks could ask us questions about everything and anything. Here are the replay highlights incase you missed it. We hope to do this on a...

This week Travis and I talk about our workplace optimization and tools we use to stay focused. We've brought up some of these ideas casually on the show, but figured it would be helpful to actually dedicate an entire episode to that. Hope you enjoy...

Travis recently read a book called Primal Branding while working on his Youtube channel so we do a mashup with a similar one I re-read recently called All Marketers Are Liars. There are a lot of similarities in both books, so here's what we think is...