Podcast #6 -Creating an image your program will be noted for Creating an image your program will be noted for So how do you want people to respond when someone is asking or talking about your program? What does your program stand for? How is it described. You have to create that image, market it and build it each and every day. So how do you want people to response when some ask about your program? Our mission or image that we want to be remember by is a tough, aggressive football team that Nevers quits and never backs down ...