The Bright Ideas eCommerce Podcast | Proven Entrepreneur Success Stories

The Bright Ideas eCommerce Podcast | Proven Entrepreneur Success Stories


BI 303: How X Agency Grew from Zero to $2.2 Million in Just Two Years Using Cold Email Outreach

March 02, 2020

Are you struggling to generate qualified leads and fill your calendar? Would you like to learn how to accurately send 2-3 thousand emails a week to your prospects and automate the vast majority of the work?

On the show with me today is Darwin Liu, founder of X Agency; a digital agency serving eCommerce brands that sell B2C. 

In this interview, Darwin breaks down his cold email outreach strategy into a step by step formula that you can replicate. The results his company has achieved using this approach have been nothing short of incredible. In just their second year, revenue exceed $2.2 million.

Want to scale up your outreach, listen to this episode now.

Questions I Asked Darwin:

[00:37] When did you start and what niche did you pick?
[01:44] What was your revenue in the first year?
[02:19] How do you attract clients?
[02:54] Tell me more about your cold outreach program?
[03:22] How do you create your email lists?
[05:05] How do you verify the email addresses?
[05:52] How do you protect your domain reputation?
[06:29] How many subdomains do you use?
[07:26] How many email addresses do you use?
[07:53]What does the email content look like?
[08:14] How many do you send?
[10:24] What is the call to action?
[12:41] What tool are you using to create and send the emails?
[14:36] How are you handling replies?
[17:24] What parts are automated or outsourced?
[19:19] How many appointments per week does this approach get you?
[22:03] How many clients do you get using this?
[23:05] Walk me through your Linked outreach and explain how it differs from cold email?
[28:45] Tell me about how you are using partnerships?
[29:15] Tell me about how you are using SOPs?

Resources links can be found at https://brightideas.co/303/