Marketing The Invisible

Marketing The Invisible


How to Sell with the Tao of Sales Babble – In Just 7 Minutes with Pat Helmers

February 15, 2024

Why you’ve got to check out today’s episode 


  • Discover what is the tao of sales babble and how to increase your sales without the stress and fear
  • Learn why listening more and talking less can help you close more sales
  • Understand how an attitude of reciprocity is important in increasing your sales and building relationships



Resources/Links:




Summary


Do you often get the sales jitters whenever you make a sales call?


Selling shouldn’t be complicated and stressful. Get over your fear and stop the sales babble by starting to get clear of your intentions and adopt an attitude of reciprocity.


Pat Helmers is a software engineer turned startup sales manager turned podcaster/influencer dedicated to helping others find success using non-pushy sales by authoring a new book titled, Tao of Sales Babble.


Listen in to Pat’s sales-changing advice on how the power of talking less and listening more can greatly shift your sales game in the market. He also shares the importance of shifting your sales intentions into helping solve people’s problems rather than just extensively marketing your product.



Check out these episode highlights:


  • 01:27 - Pat’s ideal client: The podcast is really centered on business-to-business people, people who are selling to other businesses.


  • 02:34 - The problem he helps solve: The biggest problem for them is to discover them and kind of coach them, actually to be fully understanding of their problems and their challenges and aspirations. Lots of times people haven't really fully thought that out.


  • 03:34 - The symptoms of the problem: A lot of people in the business space are really good at what they do, especially when it comes to smaller companies, founders, or startups. They know their technology, or they know their skills, but they're terrible at selling.


  • 05:43 - Clients’ common mistakes before consulting Pat: You should be doing probably 40% of the talking and getting them to talk 60%.


  • 07:18 - Pat’s Valuable Free Action (VFA): I think if you adopt an attitude of reciprocity, that "I'm here to help them and they'll be helping you". If you have reciprocity in your head, then you won't be thinking that it's a contest, and it's a competition. It's more about partnership. 


  • 08:06 - Pat’s Valuable Free Resource (VFR): Want to know how to stop your sales babble and turn conversations into sales? Click here: https://www.salesbabble.com/


  • 08:50 - Q: Can anybody be a good seller? A: Yes! You may not be the greatest seller in the world, but I believe we have internally, in us, a desire to help others.



Tweetable Takeaways from this Episode:


“The more they talk, the more likely they'll buy.” -Pat Helmers