Marketing The Invisible

Marketing The Invisible


How to Become a Trusted Advisor in Your Business – In Just 7 Minutes with Christopher Salem

November 16, 2023

Why you’ve got to check out today’s episode:


  • Discover how you can make your unique value proposition more attractive so that it can dominate the market
  • Learn what’s the best marketing strategy for you that can give you organic and long-lasting results
  • Understand why you can’t be ignorant of changes if you want your revenue to grow



Resources/Links:




Summary:


Do you want to know what you can do to increase your revenue and make an impact on your KPIs without the stress?


Growing out your business won’t be possible if you’re not open to innovation and new ideas. Constant communication, openness to help, and removing ignorance can be your stepping stones to increasing your business growth, and revenue and becoming a trusted advisor in your business as well.


Christopher Salem is a Business Growth Strategist. His weekly radio show, Sustainable Success, is a part of the Voice of America Influencers Channel.


Watch out for Chris’ amazing insights and top tips on how you can increase your profit and grow your business by being a trusted advisor in your business.



Check out these episode highlights:


  • 01:54 - Chris’ ideal client: My ideal client is going to be someone who is open-minded, number one, meaning that they know their business. They probably have a lot of experience but are open to new ideas


  • 02:24 - The problem he helps solve: The problem I solve is exactly that! Whatever could be better in their business. That could be revenue. That can be the net profit margin. A combination of both.


  • 03:21 - The symptoms of the problem: There can be, obviously, that their revenue is stagnant. It hasn't been growing. The net profit margin could stay the same or worse, regressing, compared to the average.


  • 04:51 - Clients’ common mistakes before consulting Chris: It comes down to either-- one, first lack of awareness or ignorance in itself. They're not open to new ideas. 


  • 06:15 - Chris’ Valuable Free Action (VFA): I would say that first, look at whether their communication is working or not working. Could it be better? 


  • 07:10 - Chris’ Valuable Free Resource (VFR): Want to know more on how to authentically and permanently increase your revenue? Click here: https://www.christophersalem.com/


  • 07:52 - Q: What is the number one key revenue and profit strategy that businesses should look at before deploying other revenue and net profit strategies? A: I'll make it very simple. It is your unique market-dominating decision or a unique value proposition.



Tweetable Takeaways from this Episode:


“Everything starts with strong communication where it's not based on assumption and speculation, but when it's specific, clear, and concise.” -Christopher Salem