Find out how you can get your target market to buy from you through the power of attention psychology
Learn why being persuasive isn’t going to get you much clients
Understand the importance of getting your audience’s attention first before marketing your offers



Resources/Links:

Want to learn how to hack the human attention algorithm? Click here: www.donnie-bryant.com/attention-algorithm

Summary

Have you been trying everything to boost your marketing but nothing seems to be working?

Having the right words isn’t enough to successfully market your products and make your prospects bite the bait. You need to know how to first get their attention especially if the market is full of the same products or services you have to offer.

Donnie Bryant is a 9-figure direct response copywriter and marketing consultant.

Sit back and listen to Donnie as he talks about the importance of shifting your mindset in marketing from persuasion to understanding. He also shares his insights and promising tips on how you can boost your marketing organically with the power of attention psychology.


Check out these episode highlights:

01:53 - Donnie’s ideal client: My ideal clients, I've actually, over the years, worked with almost any niche you can think of. These days, I'm primarily working with professionals in financial services and education around stock market investing and stuff like that.
02:20 - The problem he helps solve: A lot of entrepreneurs don't get into business to become marketers. And so what they learn, oftentimes, is an observation that came from a book, or they're copying what they saw someone else do.
04:15 - The symptoms of the problem: The one that I love to say is when there are people you know should be buying from you, but they're not buying. That's hint number one.
05:08 - Clients’ common mistakes before consulting Donnie: A big mistake that people do is they try to be more persuasive talking about their product. In most cases, you need to change it up and talk about the things that your ideal client is actually concerned about.
06:09 - Donnie’s Valuable Free Action (VFA): The one thing you can do, and it's absolutely free, is get a piece of paper or a spreadsheet, and do a deep dive on who your ideal customers are.
07:17 - Donnie’s Valuable Free Resource (VFR): Want to learn how to hack the human attention algorithm? Click here: www.donnie-bryant.com/attention-algorithm
08:03 - Q: You should have asked me about my family. A: I'm a father of four. My youngest just turned a teenager last week. And that's my pride and joy.

Tweetable Takeaways from this Episode:

“A big mistake that people do is, they try to be more persuasive talking about their product.” -Donnie BryantClick To Tweet

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Donnie Bryant. Donnie, good day, sir. Welcome to the show! Where are you hanging out?

Donnie Bryant 00:22
Good day to you. I'm on the sunny shores of Lake Michigan and Chicago, Illinois.

Tom Poland 00:28
Do you have a pretty hot summer?

Donnie Bryant 00:30
Extremely hot! I think yesterday, the heat index was over 100, so that's a little rare for us.

Tom Poland 00:35
Global boiling rather than cooling. Alright, we're not gonna get into the politics of that. Folks, Donnie and I have actually known each other for quite a few years now. I was just going through his blog last night, and I just kept getting these light bulb moments where Donnie and his blog were shining the spotlight on one aspect of marketing or sales where it was so apparent that...